Wednesday, December 4, 2013

People Your Age Are on Instagram?!?!? Yes, We Are.

"People your age are on Instagram?!?!?!" asked the 13-year in front of me.

"How old do you think I am?" I asked a bit too aggressively, fighting my reporter's urge to raise me voice another decibel.

"I'm just kidding," I awkwardly said trying to soften the exchange.

She couldn't imagine someone my age (ugh) taking selfies.  I would argue that my approach to Instagram goes beyond the selfie or picture of my latest manicure but a recent review of my profile might prove otherwise.

I digress.

Selena Gomez and Gina Miller
People my age ARE on Instagram
I was speaking to a group of smart 8th graders at a local middle school for Career Day.  My focus was TV/Print/Radio/Web and the opportunities that the evolving media industry presents.

Some of the entrepreneurial teens were already making a career for themselves blogging, posting videos on YouTube and earning advertising revenue for their efforts.

Even more interesting was their social media habits. I asked the approximately 90 students about their social media consumption.  Across the board, they were on Twitter, Instagram and Snapchat.

When I asked them about Facebook.  Crickets.

A small sample size, yes, but my informal poll reiterates what experts are finding in much more scientific studies. Twitter is a young person's game and Facebook is for people, um, my age.  

Facebook acknowledged as much in their recent earnings report that it was seeing a "decrease in daily users, specifically among teens."

A recent study from comScore illustrates this.

The numbers are even more interesting when you look at the mobile usage numbers. 

Twitter has a larger share of younger users up to the age of about 24.

Teens and young people are also going messenger app crazy.  Platforms like WhatsApp, KakaoTalk and WeChat are gaining ground.

Scared yet?

Why Should You and Your Business Care? 
You know you need to be in the social media game, right?  You know you need to be Tweeting about product launches, sharing news germane to your industry and more, right?  You understand that your social media efforts are, many times, the first line of communication with your target customer, yes?

Well now you gotta really be in the game to connect with those tweens, teens and young professionals.

Scared now?

Don't be.  First and foremost you need to be where your customers are.  What demographic does your business focus on and appeal to?  That needs to be your main focus.

Does your business cater to women 35 and older, then Facebook and LinkedIn might be better suited for your content marketing campaign.  Trying to connect with kids?  Get on Twitter.

Confused by where to go to reach your target audience?  Don't be.  The team at That Sports Girl Media can help. We know how to talk to people, we know where they hang out and we know how to create a message that resonates with them.

We also won't waste your time or money creating a campaign on a platform that your key consumer isn't using.

Contact That Sports Girl Media to find out how we can ease your communication pain so you can focus on your business.

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